
Privacy policy
Updated Feb 2026
Heart in Mind is a therapeutic and holistic practice based in St Neots, Cambridgeshire.
The data controller is:
Jolene Ironside
Email: jolene@heart-in-mind.com
Website: https://www.heart-in-mind.com
This privacy policy explains how your personal information is collected, used and protected.
Privacy policy
What information we collect
We may collect:
• Your name
• Email address
• Telephone number
• Information you provide via contact forms
• Information shared during enquiry calls
• Health-related or sensitive information where relevant to therapy
• Website usage data (via Google Analytics)
Health and therapeutic information is considered “special category data” under UK GDPR and is handled with additional care.
How your information is used
We use your information to:
• Respond to enquiries
• Provide therapy, coaching or holistic services
• Arrange appointments
• Maintain appropriate clinical records
• Comply with legal and safeguarding obligations
• Improve website performance and user experience
We only collect information that is relevant and necessary.
Lawful basis for processing
Under UK GDPR, our lawful bases for processing your data may include:
• Consent (for enquiries and marketing communication, if applicable)
• Contract (where you engage in therapeutic services)
• Legal obligation (safeguarding or reporting requirements)
• Legitimate interests (running and improving the practice)
Special category health data is processed for the provision of health and therapeutic services.
Confidentiality
Therapy sessions are confidential.
Information will only be shared where:
• There is a risk of serious harm to you or someone else
• There is a safeguarding concern
• Required by law
• You have given explicit consent
These limits to confidentiality will be explained before work begins.
Children’s data
When working with children or young people, personal data may be collected from parents or carers.
Young people’s confidentiality is respected, within safeguarding and legal boundaries.
Website analytics
This website uses Google Analytics to understand how visitors use the site.
Google Analytics collects anonymous information such as:
• Pages visited
• Time spent on pages
• Device and browser type
This helps improve the website experience.
You can disable cookies in your browser settings if you prefer.
How your data is stored
Personal information is stored securely.
• Digital records are password protected
• Paper records (if used) are stored securely
• Data is only retained for as long as necessary in line with professional and legal requirements
Therapeutic records are typically retained in accordance with professional body guidelines.
Sharing information
We do not sell or share your data for marketing purposes.
Information may be shared with:
• Clinical supervisors (anonymised where possible)
• Legal authorities where required
• Safeguarding agencies if necessary
Your rights
Under UK GDPR, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion (where legally permissible)
• Withdraw consent (where applicable)
• Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO Website: https://www.ico.org.uk
Contact
If you have questions about this policy or how your information is handled, please contact:
Jolene Ironside
Email: jolene@heart-in-mind.com