
Privacy policy
Updated Feb 2026
Heart in Mind is a therapeutic and holistic practice based in St Neots, Cambridgeshire.
The data controller is:
Jolene Ironside
Email: jolene@heartinmind.co.uk
Website: https://www.heart-in-mind.com
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This privacy policy explains how your personal information is collected, used and protected.
Privacy policy
What information we collect
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We may collect:
• Your name
• Email address
• Telephone number
• Information you provide via contact forms
• Information shared during enquiry calls
• Health-related or sensitive information where relevant to therapy
• Website usage data (via Google Analytics)
Health and therapeutic information is considered “special category data” under UK GDPR and is handled with additional care.
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How your information is used
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We use your information to:
• Respond to enquiries
• Provide therapy, coaching or holistic services
• Arrange appointments
• Maintain appropriate clinical records
• Comply with legal and safeguarding obligations
• Improve website performance and user experience
We only collect information that is relevant and necessary.
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Lawful basis for processing
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Under UK GDPR, our lawful bases for processing your data may include:
• Consent (for enquiries and marketing communication, if applicable)
• Contract (where you engage in therapeutic services)
• Legal obligation (safeguarding or reporting requirements)
• Legitimate interests (running and improving the practice)
Special category health data is processed for the provision of health and therapeutic services.
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Confidentiality
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Therapy sessions are confidential.
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Information will only be shared where:
• There is a risk of serious harm to you or someone else
• There is a safeguarding concern
• Required by law
• You have given explicit consent
These limits to confidentiality will be explained before work begins.
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Children’s data
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When working with children or young people, personal data may be collected from parents or carers.
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Young people’s confidentiality is respected, within safeguarding and legal boundaries.
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Website analytics
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This website uses Google Analytics to understand how visitors use the site.
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Google Analytics collects anonymous information such as:
• Pages visited
• Time spent on pages
• Device and browser type
This helps improve the website experience.
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You can disable cookies in your browser settings if you prefer.
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How your data is stored
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Personal information is stored securely.
• Digital records are password protected
• Paper records (if used) are stored securely
• Data is only retained for as long as necessary in line with professional and legal requirements
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Therapeutic records are typically retained in accordance with professional body guidelines.
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Sharing information
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We do not sell or share your data for marketing purposes.
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Information may be shared with:
• Clinical supervisors (anonymised where possible)
• Legal authorities where required
• Safeguarding agencies if necessary
Your rights
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Under UK GDPR, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion (where legally permissible)
• Withdraw consent (where applicable)
• Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO Website: https://www.ico.org.uk
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Contact
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If you have questions about this policy or how your information is handled, please contact:
Jolene Ironside
Email: jolene@heartinmind.com